Community Outreach Strategy

This is the second article in a three part series outlining our strategy to help dogs in Korea. While the first article described our program to raise public awareness, this article focuses on our community outreach strategy. The series ends with our strategy to establish an international adoption program for animals rescued from dog meat farms.

We are a small organization with a big dream: end dog meat consumption and improve the lives of dogs in Korea. As luck would have it, we have lots of friends with the same dream. But for real change to happen, we’re going to have to collaborate effectively and speak with one voice. That’s going to require some serious communication.

Lines of Communication

Any effort to mobilize a global community requires simple and effective communication. Lucky for us, we gots the interwebs. (I can’t imagine trying to pull this off twenty years ago.)

You’re looking at our primary means of communication. We’ll be publishing regular articles in the blog and will be paying close attention to your comments. This is where I hope much of the advice, planning and debate will occur. With that in mind, this is an evolving strategy, so please feel free to speak up in the comments below.

The best way to stay current as things develop is to subscribe to our newsletter, which summarizes the latest news, articles and events. We will never share your email address and promise not to spam you with a barrage of donation requests.

You can also connect with the community on your favourite social media networks, so follow us on Facebook, Twitter and YouTube. Social media will be a particularly essential organizing tool while we shoot the documentary. We’ll be updating the social channels with our own activities, but will also be sharing the work of our amazing colleagues, along with news and events related to Korean dogs. In general, this is an awesome way to stay and involved as events unfold.

If you’d like to get directly in touch with us, you can always hit the contact page to send us an email message and find our mailing address and phone number.

Engage Your Community

If you are as passionate as we are about helping dogs in Korea, please join our community and get involved. To summarize, here’s five ways to engage:

1. Leave a comment on this or any other blog article
2. Subscribe to the newsletter
3. Follow us on Facebook, Twitter and YouTube
4. Stay tuned for upcoming Hangouts on Air
5. Contact us via email, phone or snail mail

We’re serious about collaboration. There are a number of groups and individuals working in many capacities on the same issues. We’re excited to collaborate with our colleagues towards the shared goal of helping Korea’s dogs find a better life. But we’re new to this arena, so we’re open to all advice and look forward to building lasting relationships.

Did we miss something? Do you have additional ideas on how to cultivate a stronger and more effective community? We would love to hear from you, so share your thoughts in the comments below. The road may be long, but the journey is better when we walk together.